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Write-down of inventories to about 90 million Yuan last year, said Lai Shixian, Executive Director and Chief Operating Officer of the company, primarily to individual order adjustments in stock dealer, expect to dispose of inventories in the first half of this year, but the company never conducted a massive write-down this year or b  new balance 574 passport pack uk  uy-back plan. He added that the company is about 5 times the proportion of sales and inventory, want future replies to between 4 and 4.5 times times the health standard. Gross profit margin, you expect your company's gross profit margin this year may be flat with last year's 38%.

Executive Director and Zheng Jie, Anta brand Chief Executive noted that in response to market changes, and distributor adjustment orders that have not shipped to reduce inventory and potential discounts. In the third quarter of this year, ending in January 2013 will order, the order amount by year recorded a decrease of about 10%-20%, first and second-quarter orders order amount, decrease narrowed slightly. In addition, the company's advertising and promotional exp  new balance 574 rugby pack uk  enditure last year, total operating revenues ratio of 10.5% by year-3.2%, Ding Shizhong expected this year, the shares will rise to level of 11% to 13%. (Chinese shoe

excursions, the most authoritative professional footwear news "Chinese shoes network-industry news" growing outdoor market, not only have new professional outdoor brand, there is a mighty army of sports brand. At present, the adidas (stores), Li Ning (stores), Anta, 361 ° all have launched outdoor products, PUMA is also interested in 2013 will focus on outdoor sports products. Increasing pressure of life at the same time, involved in outdoor sports brands in the segment can find breakthrough? where is left for sports brand opportunities?Influx of sports brands compete

Big stocks are the focus of domestic garment industry last year, while the pain points in transition and change. Magang believes that stock from external causes, international division of industrial chain in China is changing, upgrading and transformation faced by manufacturing excess capacity is released to the domestic market, inflationary background leading to weak retail spending and clothing sales fail  new balance 574 floral hemp pack uk  ed to meet expectations from internal causes, of product quality, extensive operation mode is constituted inventory reasons. China garment industry over the past 30 years of extensive development, forming a perfect

industrial chain, and then pursue quantitative growth would only result in duplication and homogenization of competition, resulting in waste of resources. In the context of global economic integration, Enterprise and competition of enterprises by the brand marketing and channel sizes up to competition in the supply chain colla  new balance 574 hologram uk  boration capabilities.In 2012, the sportswear brand closed shop 2000-3000, ve touched on the scale of the ceiling. Magang believes that this means, growth patterns of the garment industry from the channel you want to pull the shift to a

meticulous operation and marketing. (China-shoes excursions, the most authoritative professional shoes industry information centre)
"Chinese-brand shoes network Dynamics" in recent days, Nike (Nike Store) (Nike Store) (stores) companies showcases the first use of 3D printing technology--Nike Vapor Laser Talon sneaker soles. It is reported that the sole is mainly designed for American football player whose weight is only 28.3G, grip performance at the lawn ground is excellent. In addition, it also lengthens the athletes the original driver's duration. In short, it is a can give ' faster speed and greater force sole.
 

The opportunity to expand the Chinese marketIn 2012, adidas opened four outdoor specialty stores in China, and outdoor theme in 7 cities Roadshow tour. Yesterday, for further propaganda, adidas outdoor brands debut ISPO exhibition and set up 200 square metres of exhibition area to display multiple product lines such as shoes, clothing and accessories, including the adidas outdoor Terrex world-renowned stars product series, and many other high-tech outdoor products. In addition, to mee  new balance 574 alpine pack uk  t the needs of children, booth also had established a special outdoor equipped area for children, consumers can experience performance of adidas products through different tests.

At yesterday's opening ceremony of the exhibition, adidas has also been invited to the outdoor athlete Sasha and maye from overseas, as well as from China's five top rock climbing athlete Huang Zhouwen, Qu Haibin, Liu Yongbang, xiaoting and Chen Hui  new balance 574 carnival uk  , to interact with fans on the scene.Contracts for adidas athletes at the event for outdoor enthusiasts to interact.Executives describe the product advantagesParticipate in the annual ISPO for the first time, adidas Sport Performance-Group China series Vice President of marketing, maiyanshi, eager to multilateral

cooperation through the exhibition: "in exhibition, our products seem more authenticity and attractiveness (attractive boutiques) (stores), you can take this cooperation with media, manufacturers, etc. ”Comparison and competition with other outdoor brands, maiyanshi introduced the adidas outdoor product advantages. First, he refers to is the product of "affinity": "football and outdoor are the highlights, we attach great importance to cooperation and athlete, persist in innovation spirit enables our products to meet the different needs of the consumers.
 

Coincidentally, not far from it by ANTA (stores) flagship store seems to be hard going. When asked about business, shop assistants were called "bad business, companies lose a lot", also have a salesperson says, "this time last year, many new models have been added, and still have a lot of domestic product of this   new balance 574 canteen pack uk  year, to sell in order to earn its facade. "With the street beginning with the ANTA factory store 20 percent of washing goods.On the pedestrian, sports brands seem to be taking advantage of the opening quarter struggling promotion. Xtep stores in many spring and summer prices

even as low as 40 percent. "Now hold on designer goods, and then plan the decoration, in 2013 until new stock. ”Located on walking Street, 3/f, Shing Road sports stores, sales of sports is the brand specials, Kappa Shoppe is for sale. "After all the goods sold, stores will be closed. This is a senior management decision. "Kappa counter sales staff said.Discounts of 50 percent jump line is for the sports brand has brought gratifying sales? survey, workers sport brand represents sales not ideal (ideal stores), sales on average 5 to 6,000 yuan, and even a little "make ends meet" flavor."Phenomenon"

Foreign brands are now cl  new balance 574 five rings uk  osing surgeSports brands business downturn is not the exceptional phenomenon of the Hunan market. According to investigate, and sports brand in China market as a whole is like "a bad cold" closing tide has spread from last year to this year.On February 18, xtep CFO He Ruibo said publicly, steps intended to close the 100 to 200 stores, mainly in the area with more stores, such as Hunan and Anhui.
Hunan market, this is clearly not good news.In fact, continued closing stores far more than xtep sport brand. Published data show that since 2012, including Li Ning, China Dongxiang (Kappa), Anta, 361, Pico as well as
 

(stores) are fake, also said that the financial crisis shoe inventory backlog caused by factory closures took out and sold. Those shoes I doubt is in the wholesale market the wholesale bargains. And many shoes are faulty, buy them back himself, he took out and sold. ”Follow clues provided by the venue, reporters found the s  cheap new balance 574 hoe shop, electronic scrolls on the display above the glass doors: factory take clearance process a batch of leather shoes for men and women, the audience will be starting at 39.Played on the shoes in front of the stereo: "customers and friends

Hello and tell you good news, because of the financial crisis the manufacturers close. Result in substantial backlog of leather shoes for men and women, are one-time clearance processing, PCs cost more than 100 Yuan, more than 200-odd million, one-time clearance process, are being on sale for 39 dollars. Clearance sale really, really losing, 39 dollars can buy a pair of leather shoes, now lost will never come ... ... "Many pedestrians walking along here into the store to buy sho  new balance 574 candy pack sale  es, cheap sports shoes, leather shoes, cotton-padded shoes 39, 59, 69, 139 per month. Reporter selects 59, 69-dollar sneakers and shoes to try on.

Shoe shop a guy said, "is pure skin, don't worry!" When a reporter holding a sneaker in the hands of asking the authenticity, guy said, "rest assured! are no problem. You the price to buy the shoes, no problem. "The guy's accent is a southerner.Then step into a middle-aged man outside the door, reporters selected shoes. He also helped sell: "dozens of Yuan to buy a pair of shoes to wear for a year now on the right!" Press factory where man hesitated for a moment said: "in Wenzhou. ”Reporters contacted Shenhe industry and Commerce sub-Bureau Wan Lian trade and industry. Asked by law enforcement officials, said young man are on my dad's cargo, here is